Our Team

Dustin Frost
Founder & CEO
Hello, I’m Dustin Frost, a Pacific Northwest native who has a deep love for the great outdoors, particularly the mountains. My enthusiasm for outdoor sports and recreation, including dirt biking, snow biking, mountain biking, and snowboarding, has been a positive driving force in my life. Inspired by these adventures with family and friends, I’ve combined my passions to create this mobile app. My goal is to motivate people worldwide to embrace the outdoors, stay active, and enjoy life’s best moments.
Currently serving as the Founder and President of Attentus Technologies, a Seattle-based Managed I.T. Service provider, we serve over 100 customers in the Pacific Northwest and beyond. Attentus recently earned a spot on the Inc. 5000 America’s Fastest Growing Companies list in 2023 & 2024, renowned for its exceptional team, expertise in I.T. services, automation and security.
With 25 years of experience building software applications, ranging from document management platforms, warehouse and agreement automation, billing and event management systems, my experience has shaped a deep understanding of crafting innovative solutions and inspired me to build Ride Loud.