Dustin Frost

Dustin was raised in the Pacific Northwest, where a lifelong love for the outdoors took root early on. Today, he proudly serves as an ambassador for Ride Loud, embodying the spirit of adventure and community the brand represents.

From hiking rugged backcountry trails to dirt biking, snow biking, mountain biking, snowboarding, and Flite boarding, outdoor recreation isn’t just a pastime for Dustin — it’s a way of life. These pursuits have been a powerful, positive force in shaping who he is. Through countless adventures with family and friends, he’s developed a deep appreciation for the freedom, connection, and camaraderie that the Ride Loud lifestyle stands for.

With more than 25 years of entrepreneurial experience, Dustin has built and led companies delivering high-impact IT services and innovative software development solutions. His expertise in scalable technology and forward-thinking innovation brings tremendous value to every partnership and project he undertakes. One of his companies was recognized on the Inc. 5000 list of America’s Fastest Growing Companies for multiple consecutive years — a testament to his leadership and vision.

Leveraging his expertise in technology and innovation, he is helping Ride Loud team build the best app experience possible — ensuring the community stays connected, engaged, and ready for whatever adventure comes next.

As a Ride Loud ambassador, Dustin is driven to inspire others to get outside, stay active, and fully embrace life’s greatest adventures.

Join the Ride Loud community — and discover where your journey can take you.